The ‘B’ in the Bag2Bag logo is the foundation on which this design is built and works as a connection to previous our Logo which brings into play the sense of trust that we have finely established with our users during our recent years of service. The Letter B in the icon is built by the geometric addition of shapes, two circles and an eyelet. The Circles indicate windows which lets the audience peek into the details of Short and Extended Stays that we have been providing. The eyelet on the other hand has been designed to show a Door that opens to Activities and Experiences that Bag2Bag is bringing soon into its platform.

The colour palette showcased in the logo is an amalgamation of 3 colours. Tangerine [Hex: FE7410] spreads a sense of adventure & sport, this was introduced to the colour palette looking forward to the addition of Experiences in our list of services. The Indigo [Hex:2583C6] was retained from our existing colour pallet explain the trust that we have built with our users/customers and the yellow [Hex:FFB600] conveys the sense of friendly and warm behaviour that we always extend our users.

Getting to the best part according to me, would be the detailed illustration that lie inside the windows and door popping out of the icon B, gives a crystal visual outline of what we represent and services we provide. The Illustrations inside each individual shape has been created using the shades and tints of just the one colour assigned to the shape. This way of illustration was implemented keeping in mind the general use case of a logo. Logos as we see everywhere are presented in in a smaller size where it can we difficult for user to find these minute detailing but the use of same color in different shade and tint will gives an amazing illusion of solid colour making the logo easy to recognise and remember at a single glance. This serves as a perfect Logo, once the logo is presented in a bigger format the audience can see the content realise why it is popularly said

"God’s in the Details"